There are a lot of good programs out there that do similar things. Why should you choose this one? Well, number one, it's free. Actually, in all honesty, it's postcard-ware. Which means that if you like the program (even if you don't like it, I suppose) you get the privilege of sending us (Daniel and Sarah) a postcard telling us so. The info is in the "About" box in the program. This is really just because we've just moved and we feel very rejected because we don't get much mail. :o) Anyway, other than the price of a stamp if you are a good-hearted person, Match Head is free to you. But there are other reasons:

• It's designed specifically for a web designer. If you're not a web designer, this probably won't make much difference to you. If you are, however, you'll appreciate special features like the ability to copy hexadecimal code into your source files, and the option to copy with or without the # sign.
• You can match any color you see on your screen. It doesn't matter if it's on a web site, an image, your cool little icon, or the Photoshop splash screen. It only takes two clicks of your mouse (how easy can it get?).
• The rocking new version also includes HSB color sliders, so if you want to make this particular color just a smidgen brighter/more green/less brilliant, etc., this is the tool for you.
• If you think of something that would make Match Head even better, you can us your suggestion. While we don't guarantee that we'll use it, we'll certainly take it into consideration when we make changes.